“The Green Rock Foundation was established by its parent company, Green Rock, to powerfully advance the mission of driving destination development in Dilijan. Anchored by an unwavering commitment to the local community, the Foundation focuses on initiatives designed to enhance the quality of life for residents through strategic efforts in education, skill-building, and community-driven projects.
At its core, the Green Rock Foundation aims to empower the people of Dilijan, fostering a vibrant, inclusive environment and supporting both local economic growth and sustainable tourism. By implementing innovative activities and programs, the Foundation seeks to position Dilijan as a premier destination, renowned for its cultural richness, unique experiences, and strong community spirit.
The Foundation’s holistic approach to building a thriving, sustainable future for Dilijan is structured around four key pillars:
Education: The Foundation empowers individuals by providing learning opportunities and skill development to unlock their full potential. A flagship project under this pillar is the implementation of a Hospitality School in Dilijan, designed to provide professional education that will directly accelerate the region’s economic growth.
Culture: The Foundation actively seeks to preserve and promote Dilijan’s rich heritage, thereby fostering a strong sense of pride and identity within the community. A successful initiative here was the creation of the first permanent Virtual Reality (VR) exposition in the local museum to seamlessly blend cultural promotion with new technology.
Environment and Sustainability: This pillar focuses on initiatives that protect natural resources and encourage eco-friendly practices for a greener future. To promote sustainable travel, the Foundation implemented Dilijan’s first eco-responsible taxi service for tourists.
Community Development: The Foundation is dedicated to improving the quality of life for residents through inclusive programs and infrastructure that support social and economic growth. A successful project for this pillar was organizing the first Regional Tourism Forum in Dilijan, effectively promoting MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism and establishing Dilijan on the map of regional MICE destinations.
Together, these four pillars ensure the Foundation’s work is comprehensive, integrated, and impactful, creating a sustainable legacy for Dilijan and its people.”
